Twitter | Social Media University, Global (SMUG)

Privacy begins at home

It seemed like a good idea at the time.

Last week when I was in the Netherlands (See “Putting the ‘Global’ in SMUG”) I had the opportunity on Wednesday to help lead a couple of master classes on Web 2.0 for health care communicators from UMC Radboud, one of six academic medical centers in the Netherlands, in Nijmegen.

I often like to demonstrate Skype and its videoconferencing capabilities (and the fact that it’s FREE) in my presentations. It’s one thing to say, “Skype is like the video phone in The Jetsons.” That gets heads nodding. But it’s entirely different to show just how easy and cool it is. So I have sometimes Skyped with my daughter Rachel and granddaughter Evelyn, and also have done videoconferences with Darrin Nelson (a Mayo patient from Rochester, NY who shared his story about robotic heart surgery here, here, here and here on Sharing Mayo Clinic.) In those cases I had sent messages on Facebook (for Rachel) or Twitter (for Darrin) to arrange the times for our conversations and to ensure that they would be available.

Our Wednesday morning master class in Nijmegen went off flawlessly, as @JohnSharp and @CiscogIII and I tag-teamed as teachers, but in the afternoon they had to head back to Amsterdam, so I was on my own (along with my host, Lucien Engelen.)

I was doing fine until I got to the reference in my slides to Skype, and then I got what I thought was a great idea: I went to Skype and saw that my lovely wife, Lisa, was on-line.

So (on the spur of the moment, not to mention a classic case of y-chromosome poisoning), I decided to just “surprise” Lisa with a Skype call without advance warning. I’ll let the Facebook conversation she started tell the rest (click to enlarge):

Lesson Learned: Privacy isn’t just something to be concerned about from a HIPAA perspective. It begins at home.

And a special note of thanks to Lucien for providing his own peace offering (although he personally had done nothing to offend), in the form of this beautiful bouquet of roses, pictured below next to my now fully showered bride of nearly 25 years.

Reshape09

Here is the presentation I am offering at the Reshape09 summit in Nijmegen, the Netherlands.

Note to self: Next time you travel internationally and take a brief afternoon nap and therefore set you iPhone alarm to wake you in time for dinner, be sure when you reset the alarm for the next day that you change the designation from “p.m.” to “a.m.”

I overslept by about two hours this morning, but thankfully I had planned to get up four hours before my presentation, and thanks to Cisco (the guy, not the company) for the timely wake-up call.

Reshape09

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RAQ: Would you do a video about why PR and marketing pros need an iPhone?

At the #mayoragan09 conference earlier this week I participated in a “30 ideas in 30 minutes” panel, which was intended to provide rapid-fire, practical applications and next steps to take for people interested in incorporating social media into their health care work.

My first tip (after the obligatory “Get a Flip”), was:

Get an iPhone.

I suppose I shouldn’t have been, but I was somewhat surprised at the murmur that comment created. And in the Q&A session, I got this request:

“Could you upload a Flip video about why I should get an iPhone, so I can use it to make the case with my boss?”

My other tips, two of which require some expenditure and others that are free:

Get a Flip video camera (or something similar.) Cost is $150-$230 MSRP, but you can get them cheaper.
Join Audible.com, which is an audio “book of the month” club. Listen to any books you can find from Clayton Christensen, Malcolm Gladwell, or Patrick Lencioni. And of course get Chris Anderson’s book, Free: The Future of a Radical Price, for free. Cost is about $15/month.
Get the “Bump” application for iPhone, which lets you exchange contact info with other iPhone users with a fist bump. Free.
Create a blog as a “dark site” for crisis communications. Use wordpress.com to create a private blog, which you can make public should a crisis arise. That could save you 15 minutes or so in setting up a way to communicate broadly via the Web, which in a crisis could be precious time savings. Free on WordPress.com.

If you do anything at all in continuing education for your professional growth, you may spend $1,000 or more for conference registrations, plus travel expenses.

How sad would it be to pay for a conference registration to learn about social media tools, and then to not spend the relatively smaller amount it takes to get hands-on experience?

And of course, do take advantage of the free tools as well, including enrolling in SMUG (join the Facebook group, follow the Chancellor on Twitter, and subscribe to the RSS feed).

See Aaron Hughling’s take-aways from the conference, as well as Holly Potter’s.

I hope this helps you make the case for your smartphone, whether that’s with your employer, your spouse or to help you convince yourself.

Twitter Health Care Case Study: Angie Anania

At our #MayoRagan09 health care social media summit yesterday, Angie Anania from HealthONE Presbyterian/St. Luke’s Medical Center in Denver told her story of using Twitter relating to a surgical procedure, and the collaboration she did with the local CBS affiliate. I asked if she would be willing to share her experience more broadly, so here it is, compliments of the Flip:

I think her point about collaborating with local media in a win-win application of social media tools makes lots of sense. What do you think? What other examples of this have you seen?

Health Care Social Media Summit Keynote

Here are the slides for my presentation on Monday, Oct. 5 at the Health Care Social Media Summit we’re hosting at Mayo Clinic’s campus in Scottsdale, Arizona. It’s been a pleasure working with Ragan Communications to develop the program, and I’m looking forward to presenting and to hearing from the other speakers. I’m sure we will hear about lots of great health care social programs and that it will provide inspiration.

With more than 130 slides in my one-hour presentation, I hope to create sensory overload while at the same time inspiring participants to both see the possibilities inherent in social media and to believe that it’s something they can do. By having the slides posted here, it will illustrate the value of Slideshare.net and also will enable participants to fully engage in the discussion without feeling a need to take notes compulsively. They can tweet updates as they hear interesting tidbits (as I recommended here), but can know that everything they’re seeing will be available for review at a more leisurely pace.

Update: Here’s the presentation that I failed to insert originally. Thanks @PhilBaumann for pointing that out:

Health Care Social Media Summit Keynote

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