3 Steps to Preparing for Tweetcamp II

Our Mayo Clinic (@mayoclinic) social media team is hosting Tweetcamp II (#tweetcamp2) on Thursday, April 23, 2009 from 3-4 p.m. CDT. You can sign up to participate in the comments on this post (please leave your organization name and city) and can get more details, including the link to the live video stream, on the Mayo Clinic News Blog.

After you’ve signed up, here are 3 steps you can take in advance to get the most out of the experience (and to help share the opportunity):

  1. Sign up for a Twitter account if you haven’t yet. If you need assistance, go through Twitter 102: Creating an Account.
  2. Using your Twitter username, log into the #tweetcamp2 “room” in TweetChat. Use it to tweet your plans to attend, and if you wouldn’t mind, copy and paste the link to this post into your tweet (or you could use this abbreviation to save characters:  http://bit.ly/q9hgu) You will see that you don’t need to add the #tweetcamp2 hashtag if you tweet from that Web interface, and that it automatically subtracts the 12 characters in the tag from your 140-character limit.
  3. To put a smile on your face as you look forward fondly to your upcoming Tweetcamp II experience (and so I don’t need to show this video during the session) take a couple of minutes to view this video on Sharing Mayo Clinic. And if you like it, Tweet it to your followers:  http://bit.ly/pjqY 

These three steps will help you see some of the power of Twitter, and at Tweetcamp II you’ll get even more hands-on experience.

Three Reasons Why Mayo Clinic Health Manager Matters

As regular readers know, I work for Mayo Clinic, so my opinion on this isn’t exactly objective, but I think the launch today of Mayo Clinic Health Manager is pretty significant.

I’ve had the opportunity over the last several months to learn about this product as it’s been in development, and it’s got some neat advantages that I think make it a step beyond what’s available currently in the world of personal health records.

  1. Portability. Some other products are sponsored by employers or health plans. In Mayo Clinic Health Manager, the record belongs to you, so if you change jobs you don’t have to worry about having to re-enter data.
  2. Personalized Mayo Clinic guidance. Based on the data you put into the program, you’ll get tailored recommendations for steps you can take to improve your health, screening tests you should have, and the like. The more data you provide, the more useful recommendations you will receive.
  3. Being connected to Microsoft HealthVault. This gives a couple of important benefits. First, you have strong security for your data. When I set up my account, it made me choose a password that was a lot stronger than what I typically use, for example on my Facebook account. And as more pharmacies, hospitals and medical devices provide for automatic upload of data to HealthVault, that will improve the personalization of recommendations you can get from Mayo Clinic experts.

I did a post last year about Turbotax and how much I like it for doing my personal income taxes, and how I could do my taxes in an hour because all of the data from my six children (some of whom are no longer dependents) could be carried over from year to year, saving me having to enter the data anew each year. At the same time, I don’t worry at all about the safety of my tax records. I’m confident that Intuit has it covered. And it’s great to have the deduction finders, and audit alerts and error checking, not to mention electronic filing.

I think the same principles will hold with Mayo Clinic Health Manager. Getting the data entered once into a safe place will simplify managing your health. You’ll be able to produce an immunization report, for instance, with a couple of clicks. You’ll get expert guidance tailored to your health situation. And you can make notes of the questions you wanted to be sure to cover in your visit to the doctor, so that you can print it out and take it with you. No more worrying about forgetting to cover your important concerns because you freeze up in that anxious moment with your health care provider. It should make those visits more orderly and productive, too.

But while Turbotax charges for electronic filing of your federal and state tax returns, Mayo Clinic Health Manager is completely free. The other thing I like about the program is that it lets you enter data in small chunks as you have time. I just added my height and weight, along with my history of colon cancer screenings.

Unlike the IRS, Mayo Clinic Health Manager doesn’t require you to meet a deadline for “completing your return.” In fact, you’re never really done. But as you put in more information, and as the product grows in providing more tools to give you guidance based on your data, it will improve your ability to manage your health (and that of your loved ones who grant you access to their records, such as aging parents, your spouse or children.)

You can read more about Mayo Clinic Health Manager, and see an introductory video, on the Mayo Clinic News Blog, or sign up for your free account.

Announcing Tweetcamp II

Attendance and participation at last week’s Twitter bootcamp — dubbed “Tweetcamp” — was strong, but with less than 20 hours from announcement to course delivery we had lots of people express interest in participating, but inability to join us due to schedule conflicts.

Tweetcamp II will be held Thursday, April 23 at 3 p.m. CDT. It will cover some of the same material as Tweetcamp, but will have expanded examples of practical applications and case studies, particularly related to health care.

The course is primarily for Mayo Clinic employees and will be offered by videoconference from our Rochester, Minn. campus to Mayo sites in Arizona and Florida, but it’s also open on a first-come, first-served basis via the Web to interested individuals outside of Mayo. Your participation will help demonstrate the power of tools like Twitter to bring together a broadly dispersed community with common interests.

If you would like to join us on Thursday, leave a comment below with your name and organizational affiliation. Your email address will not be published, but we will need it to contact you with further details on how to participate.

Update: The hashtag for Tweetcamp II will be #tweetcamp2 (here is the room in TweetChat), and instead of phone conference you will be able to particpate live via Web cast. See this post on the Mayo Clinic News Blog for details.

Social Media Conferences, Panels and Tweetups

Over the next few weeks I’m going to be traveling for several conferences and presentations relating to social media. Some of these are open for additional registrations; if you can attend, I’d love to meet you. Otherwise, if you see I’m going to be in your area and would like to Tweetup, you know how to reach me.

  • On Monday, April 27, I will be in Philadelphia for a presentation on integrating social media with mass media at the annual meeting of the National Cancer Institute Public Affairs and Marketing Network.
  • Then I head to New York for some meetings on the 28th and for BlogWell on the 29th – (Registration is still open, and if you use the discount code “friendofmayo” when you register, you’ll get a $25 discount.) I got to present at BlogWell in Chicago in January, so I look forward to hearing these case studies. The Blog Council member meeting and unconference is on the 30th, also in New York City.
  • On May 7, I’ll be part of a panel at the National Press Club with Ceci Connolly of the Washington Post, George Strait of the FDA, Robin Foster of HealthDay and Bridget DeSimone of the NewsHour with Jim Lehrer. Right after that, I’ll be heading to Chicago for an afternoon presentation/workshop on social networking, and then on May 8 I will be presenting at the Ragan Corporate Communicators Conference.
  • On May 12, I’ll be in San Francisco to present at the Community 2.0 Conference.

I’ll be tweeting and blogging from all of these, and would love to get to meet SMUGgles (or even just casual readers) either at one of these events or via impromtu Tweetup. (Although I guess it’s not really “impromptu” if I’m giving you more than a week’s notice, is it?)

At any rate, I look forward to these events and the connections I’ll be making.

Tweetcamp: Twitter 150

Update: Tweetcamp was a success, and here’s a post on Sharing Mayo Clinic that includes a link to the related story that ran on ABC’s Good Morning America. I’ll be doing a recap post about the whole experience, hopefully later tonight.

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The slides below accompany a crash course, a Twitter bootcamp we’re calling Tweetcamp – I’m leading for some colleagues at work today. The course will be live at 2:30 p.m. CDT, April 15, 2009, and we’re inviting a limited number of external participants to join via phone conference. See below the slide deck for details on how to join.

  1. Anyone can participate, whether live or not, by going through the slides and tweeting comments or questions using the #tweetcamp hashtag. Please begin by introducing yourself and where you’re tweeting from.
  2. We will have a group of participants going through this together at 2:30 p.m. in Rochester, but can accommodate a limited number joining us by phone conference. If you are interested in this, please send an email to me, and my assistant will let you know if we are able to accommodate you live on the call.
  3. Please re-tweet this event invitation to your followers. I hope to use this event as another illustration (besides what you see in the slides above) of Twitter’s power to make connections rapidly.
  4. The beauty of the #tweetcamp hashtag is that the discussion can continue even after the one-hour live session is done, and hopefully you’ll make connections through the introductions with other people who have common interests in social media and/or health care.
  5. See the rest of the Twitter curriculum.