Social Media University, Global (SMUG)
Suus Non Ut Difficile • Home of the SMUGgles
That’s part of my refreshed presentation on social media, which I’m delivering this morning for the Missouri Hospital Association.
My North Carolina and Iowa friends, to whom I presented last week, also will find this helpful for review.
I’m delighted to be presenting to the Healthcare Public Relations and Marketing Society of Greater New York at a seminar this morning hosted by the New York Times. For someone who has spent a substantial portion of my career in news media relations, being able to present at The Newspaper of Record is quite exciting. I’m also looking forward to hearing about the Times’ social media plans.
My presentation this morning will be about 45 minutes, with less of an emphasis on education but more of a focus on advanced applications.
Mainly I hope to inspire some creative thinking among the participants, and look forward to the discussion we can have, both face to face but also via the #HPRMSNY hashtag on Twitter.
As is my custom, here are my slides from this morning’s presentation. I want the participants to….well…participate! I don’t want them to feel like they need to be taking notes, so the slides are here for their reference and to jog their recollections of the discussion.
Mainly, I hope we can have a good discussion, and that it can continue for at least the next few days on Twitter. And I hope we will see more hospitals implementing social media as a result.
Tonight my excellent adventure (which would make Bill & Ted jealous) continues.
Earlier this week I was in San Diego and had the opportunity to do a couple of presentations for leaders at Sharp HealthCare on Monday and Tuesday. It was nice to have a more extended time than usual for my presentations, as we had a half-hour introduction to the basics, after which one brave soul volunteered to sign up for Twitter while everyone else watched.
Then we took a break, and came back to the big picture discussion of the historic nature of the social media era, how it relates to mass media, and some concrete examples illustrating my 35 Theses.
Here are the slides:
It also was great to take Lisa along on this trip (she’s on slide #2). It was the first time she got to hear me present on social media, and we got to celebrate Mother’s Day in San Diego, Oceanside, Anaheim and Lake Arrowhead, California. Here’s where we had breakfast, on the way to church in Anaheim:
I love it when she rolls her eyes at me like that. Reminds me of my kids.
This would ordinarily be the place where I would insert a punch line like, “Yes, I’m speaking in Paris, Texas” or one of the other 22 cities in the U.S. named “Paris.”
Or maybe I’d be referring to a convention at the casino in Las Vegas with a miniature (though still very large) version of this:
But this time it’s no joke: two weeks from today I will be in the original Paris for a three-day conference called the Health Executive Summit, where I will be on a Thursday panel.
I just found out from the organizers that I can offer guest passes to up to five of my contacts to also attend for free.
So…
If you can get to Paris, FRANCE in a couple of weeks and would like to attend the Health Executive Summit, send me a tweet (@LeeAase) or send me a note via email via my contact form. I will send you the discount code to use in registration.
Given that we have a few SMUGgles on the Continent, maybe we’ll be able to use those passes. If you know someone who might be interested, please send them my way.
I was in Boston a couple of weeks ago for a presentation to the Massachusetts Hospital Association, and afterward had a chance to talk with Dan Carter (@DanRPG) about social media in healthcare. Dan posted the edited video yesterday on his Health Care 3.0 Ning site: