Social Media University, Global (SMUG)
Suus Non Ut Difficile • Home of the SMUGgles
I was in Boston a couple of weeks ago for a presentation to the Massachusetts Hospital Association, and afterward had a chance to talk with Dan Carter (@DanRPG) about social media in healthcare. Dan posted the edited video yesterday on his Health Care 3.0 Ning site:
As detailed here and here, I had an opportunity this morning to join Larry Weber, founder of Weber Shandwick, in a seminar on social media for the Massachusetts Hospital Association.
During the Q&A session that followed, Lorie Martiska of Heywood Hospital in Gardner, Mass. said she had experienced a real “Aha!” moment during the presentation, so I asked her if she would be willing to share it with the world. She was, so here it is:
It’s really gratifying to be able to help people like Lorie who feel pinched for resources, and to help them see the potential of some of these inexpensive (or even free) technologies. The tools are great if you have staff and resources, but they’re even more important if you don’t, because they help you stretch what you do have.
[ratings]
It was one year ago today that I saw this video of Marlow and Frances Cowan playing the piano in the atrium of the Gonda building at Mayo Clinic:
I embedded it on our Sharing Mayo Clinic blog, posted that link to Facebook, and Tweeted it. A year later, it has led to many media stories, including their appearance on Good Morning America, as well as a return concert by the Cowans. The total viewership on YouTube has gone from 1,005 a year ago to 6,978,263 as of this moment.
And earlier this week the Cowans were featured on the largest TV network in Japan, NHK. You can see the segment if you skip ahead to the 1:20 mark in the video below. (And if you get what is funny about the cat video, please clue me in via the comments below).
Debbie Weil’s book on corporate blogging was one of the first I read as I was exploring social media and applying it at Mayo Clinic.
I’m honored that our work was featured so prominently in a Social Media 101 presentation she gave yesterday in Washington, D.C. She mentioned it via Twitter today, so I thought it would be good to share here:
Debbie has a lot of solid material the presentation. Her discussion of our Mayo Clinic experience is on slides 12-17, and I particularly like her Twitter tutorial that starts on slide 30. If you want to get her book, the link is below. Or you can get the updated Kindle version of the book here.
I used Widgetbox to develop this widget, which includes feeds from the Mayo Clinic YouTube channel, Twitter account and Sharing Mayo Clinic blog.
I’m currently experimenting with the free trial of the Pro version.