Category: Social Media

Global Conversations

A couple of interviews I’ve done relating to social media (and particularly in health care) have recently been published to the Web. The first was with Ryan Zuk of the Public Relations Society of America, for its PRSA Tactics monthly newspaper. I had seen the print version, but yesterday got a couple of tweets saying it was now on the PRSA Web site.

Here’s one of the questions with my answer…

What advice can you offer PR practitioners for maturing their social media strategies?

A key for social media success is not getting bogged down in analysis. This is an unprecedented time of opportunity. We have the ability to communicate directly with our target communities while balancing our work with mainstream media. So don’t think of social media as another thing to do, but instead as part of your balanced communications diet.

…you can read the rest here. (Studious SMUGgles will note the reference to the SMUG Social Media Pyramid in that last sentence.)

Earlier this month, I had the opportunity to travel to the Netherlands for a couple of presentations and some workshops, and after I had extricated myself from the doghouse, Lucien Engelen (@Zorg20), who organized the events, interviewed me briefly with his Flip mino HD camera. He recently uploaded the interview to YouTube and embedded it on his blog. I’ve embedded it below:

The video has already led to some interesting commentary on Twitter, including @CiscoGIII saying “I think you look better on camera than in real life.” I guess that’s another reason to love the Flip!

What do you think? (I mean about the content of the interviews; no need to comment on my in-person vs. on-camera appearance.)

“Men who can’t Pee” helps company that can’t spend

At Healthcamp Minnesota this morning we heard from John Reid, from a rural Minnesota company called AbbeyMoor Medical that has a stent aimed at the problem referenced in the title of this post. He described how using this video was really only his company’s only option for raising awareness, because they had no advertising or marketing budget. He showed how traffic to the company Web site went up significantly after this video was posted to YouTube:

John says he has now become a big believer in social media because it’s measurable and low-cost.

This is an interesting application of social media in healthcare, but from outside the hospital/provider community, and here’s a write-up about it on a Star Tribune blog.

Wisconsin AAF Presentations

I have the pleasure today of doing presentations in Green Bay and Madison, Wisconsin for local chapters of the American Advertising Federation. Here are my slides for the breakfast presentation in Green Bay and the noon luncheon in Madison. You can follow (or contribute to) the Twitter discussion at #AAFWI.

American Advertising Federation Presentations

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I welcome your comments and questions. And if you’d like to get more in-depth learning about social media, see the Enroll Now page.

Boosting Morale of the Morale Boosters

That’s my job today as I make a presentation to the annual meeting of the Employee Services Management Association. The meeting theme is The Employee Morale Conference: Program Ideas to Perk Up Every Employee’s Personality. My presentation is entitled, “Social Networking Applications and Today’s Workforce.”

I hope to encourage, or maybe even inspire, these employee morale boosters to actively adopt social networking tools within their organizations to further engage and inspire their employees. The ESM site lists the top 10 types of employee services programs; social media tools go to the heart of why companies have employee services programs in the first place, and also can be use to enhance (or even completely manage) the basic programs these HR professionals offer.

This presentation has some of the same stories I customarily tell, but it’s tailored for the employee services community, with additional focus on employee engagement options and some of our Mayo Clinic programs that involve employee communications.

Social Networking Applications and Today’s Workforce

View more presentations from Lee Aase.

I welcome your feedback and questions, or if you have ideas to share with these HR professionals on how they can use social media tools to do their work more effectively, I’m sure they would appreciate hearing those, too.