Tag: Lee Aase

Meredith Gould: Great Humanitarian

Here’s a little story about the power of Twitter and the communities it helps to create, and the nice people it enables you to meet.

Earlier this week I attended the e-Patient Connections conference in Philadelphia, where I presented our Mayo Clinic social media case study.

Unfortunately, when I got to the airport (I had to leave just after lunch), I realized that I had left my Flip video camera on the podium at the conference. The video below tells what happened next, and expresses my gratitude:

The conference was a great chance for me to meet lots of great Tweeps with whom I had only interacted via Twitter and our blogs, including, in addition to @MeredithGould, @danamlewis, @daphneleigh, @philbaumann, @ePatientDave, @whydotpharma and @SusannahFox. I met several more with whom I hadn’t interacted previously, but look forward to getting to know in the coming months.

Thanks to @kevinkruse for organizing a great conference, and again to Meredith for her Philadelphia airlift.

Global Conversations

A couple of interviews I’ve done relating to social media (and particularly in health care) have recently been published to the Web. The first was with Ryan Zuk of the Public Relations Society of America, for its PRSA Tactics monthly newspaper. I had seen the print version, but yesterday got a couple of tweets saying it was now on the PRSA Web site.

Here’s one of the questions with my answer…

What advice can you offer PR practitioners for maturing their social media strategies?

A key for social media success is not getting bogged down in analysis. This is an unprecedented time of opportunity. We have the ability to communicate directly with our target communities while balancing our work with mainstream media. So don’t think of social media as another thing to do, but instead as part of your balanced communications diet.

…you can read the rest here. (Studious SMUGgles will note the reference to the SMUG Social Media Pyramid in that last sentence.)

Earlier this month, I had the opportunity to travel to the Netherlands for a couple of presentations and some workshops, and after I had extricated myself from the doghouse, Lucien Engelen (@Zorg20), who organized the events, interviewed me briefly with his Flip mino HD camera. He recently uploaded the interview to YouTube and embedded it on his blog. I’ve embedded it below:

The video has already led to some interesting commentary on Twitter, including @CiscoGIII saying “I think you look better on camera than in real life.” I guess that’s another reason to love the Flip!

What do you think? (I mean about the content of the interviews; no need to comment on my in-person vs. on-camera appearance.)

e-Patient Connections

Tomorrow I’m giving a presentation at the e-Patient Connections conference (#ePatCon) in Philadelphia, at the Park Hyatt Bellevue. It’s a really neat hotel, but the broadband “tubes” have a serious case of atherosclerosis.

Here are my slides.

e-Patient Connections from Lee Aase

I’m really looking forward to meeting a lot of people with whom I’ve only Tweeted previously. Just met @epatientdave in the lobby on the way up to my room. Will hopefully see @PhilBaumann, @MeredithGould and @DanaMLewis tonight too…and lots more tomorrow, including @SusannahFox.

5 Theses on Social Media in Healthcare

I’m honored to be kicking off Healthcamp Minnesota this morning with a keynote at 8:10 a.m. CDT. Here are my slides, and while you’ll see some familiar information if you’ve been a SMUGgle for some time, there are also some significant new elements, including the section that gives this post its title. I expect to be amplifying on that in future posts, but for now, here’s the deck for reference:

5 Theses for Social Media in Healthcare

View more presentations from Lee Aase.

I hope to see lots of Twin Cities Tweeps at the event, but for those who can’t make it, please follow the live video stream (available from the HealthcampMN site) and the #hcmn hashtag, and join the discussion.

Speaking Engagements

I’ll be out on the road quite a bit in the next month, spreading the word about social media tools and their application in health care, and sharing our Mayo Clinic experience and perspective. If you’d like to participate in any of these conferences, I’m sure the organizers can get you details on how to join.

I look forward to getting to meet a lot of folks in real life after only having interacted via Twitter.  If I’m going to be in your area, I hope we can Tweetup!