Tag: Social Media

Personalizing the Passion: Social Media, Transplant and Organ Donation

I’m in St. Louis this afternoon for the Association of Organ Procurement Organizations‘ annual meeting. If you want to see what anyone is saying about this in Twitter, use the #aopo hashtag.

Personalizing the Passion

View more presentations from Lee Aase.

Here are some other links participants might find helpful:

  1. Scott Meis and his blog, as well as the Donate Life Illinois group in Facebook.
  2. The LifeSource blog
  3. Bob’s NewHeart blog and his Facebook group
  4. Our Mayo Clinic Transplant Games 2008 activity.
  5. A post that lists our various Mayo Clinic social media platforms.
  6. The “Octogenarian Idol” post that’s gotten lots of traffic via a viral video.
  7. Finally, here’s the page that tells you the various ways you can enroll in SMUG to get hands-on social media experience, and implement the 10 steps I outline in the presentation above.

Phoenix Health Care New Media Conference Presentation

Here is the presentation I’m scheduled to deliver this morning at the Q1 Productions conference in Phoenix:

Integrating Social Media and Mass Media for Maximum PR and Marketing Results

View more presentations from Lee Aase.

Here are a few of the relevant links to some of our Mayo Clinic sites, including our News Blog, Podcast Blog, YouTube channel, Facebook page, Twitter account and Sharing Mayo Clinic.

Please feel free to follow me on Twitter, add me as a Facebook friend or subscribe to my Friendfeed if you’d like to stay in touch. More details about becoming a SMUGgle are available on the Enroll Now page.

Spreading the Word on Social Media

Over the next couple of weeks, I’ve got a full schedule of travel with conferences, panels, webinars, workshops and the like. I’ll be showing and telling about our work in social media at Mayo Clinic, and also implications and applications for others in health care and beyond. My schedule is below. Based on what I’ve seen from the registration (and speakers/panelists) at the events, I’m going to be highly stimulated by the experience. 

This week I’m going to Washington, DC on Wednesday and Thursday for the New Media Academic Summit at Georgetown University. It will be quite an experience for the Chancellor of a mythical university to interact with real-life Ph.D. professors. I’m on a Thursday afternoon panel.

Next week I’ll be in Phoenix on Monday and Tuesday at the Healthcare New Media Marketing Conference. On Wednesday afternoon I’m part of a panel sponsored by the Chicago Chapter of the American Hospital Association. On Thursday I’m participating in this free “Meet the Experts” Webinar (with @EdBennett, @JennTex and @BrianCharlonis) and then presenting to the Association of Organ Procurement Organizations’ annual meeting in St. Louis. And on Friday in St. Louis I’m doing the keynote (and a workshop) for HESCA’s 50th International Conference on Health & Science Communications.

In my spare time I plan to meet with some TV and radio station news and program directors to talk about our Mayo Clinic Medical Edge syndicated programs and news resources.

This is the most intense travel schedule I’ve had, but it just seemed to work out that these events were in reasonable proximity. And clearly we’re in a time in which the interest in social media is high, particularly in health care.

Of course I’ll be tweeting along the way, so you can follow (and participate in) the conversations. If you’re in any of these communities (or will be at any of these events) and would like to meet, drop me a note (or a Tweet).

Are Facebook, YouTube and Twitter Really Free?

Some Tweeters have taken issue with a slide I typically include in most of my presentations. It says:

Total cost for Mayo Clinic YouTube, Facebook and Twitter:

$0.00

They protest that it’s inaccurate, maybe even misleading to say “total cost” and that it should instead say “Barrier to Entry” or “Cost to Start.” “What about the staff needed to run these sites?” they ask.

I will grant that these platforms don’t automatically maintain themselves, but I’m not changing the wording or conceding the point. I believe that in the way most people would have understood the phrase for at least the last century, these tools are FREE.

And this little video explains why:

  • YouTube is a FREE television station that lets you broadcast to the world.
  • A Facebook “fan” page is (at least) a FREE multimedia “white pages” listing for your business.
  • Twitter is a FREE incoming/outgoing communication channel, like the toll-free phone service discussed above.

But unlike the fictional AT&T and Pitney Bowes examples I described in the video, these are 100 percent real, bona fide offers. They are better ways for your existing staff to communicate, with each other or with your customers or other key constituents.

So ask not how you’re going to afford to hire staff to use these tools. Ask how these powerful tools can make your staff more productive!

For answers, look in the advanced courses in the Facebook, Twitter and Blogging curriculum listings.

Rochester Area Quality Council Presentation

Here is the presentation I’m delivering this morning to the Rochester Area Quality Council, a local affiliate of the Minnesota Council for Quality.

Engaging Your Customers (and finding new ones) Through Social Media 

View more presentations from Lee Aase.

I look forward to a great discussion, as I understand the registration for the session (and therefore the interest in the topic) is strong. I will be tweeting about it using the #raqc hashtag. I invite you to follow the discussion there (although I’m not sure how much live-tweeting there will be), or share your comments and questions below.

My presentation is from 7:50 to 9 a.m. CDT, so your related tweets during that time would help to demonstrate the power of social media.