Facebook | Social Media University, Global (SMUG)

When is 137% Growth in 4 Months “Not Keeping Up?”

The highlight of this post earlier this month on Inside Facebook was that women over age 55 are the fastest growing demographic in Facebook.

While the fastest growing age group by total users is still 26-34, the number of women over 55 on Facebook grew by an astounding 175.3% since the end of September. Their male counterparts, however, weren’t able to keep up – growing by only 137.8%. The number of women over 55 on Facebook almost double the number of men over 55 on Facebook today.

It says something about the phenomenal growth of Facebook that men over 55 could increase by nearly 140 percent in just four months, and that it would be considered “not keeping up” with their female counterparts.

It’s not surprising to me that the growth among women is faster than that among men. I see that among colleagues at work, and with my wife and her friends (all of whom are well under 55, but still baby boomers.) This is particularly interesting for people involved in health care communications, since women play the primary role in family health care decisions.

If you work in health care and you’re not in Facebook yet, you should be.

The SMUG Facebook curriculum can help you get started.

Blogging 363: Embed Facebook Videos in WordPress

Here’s another advantage of self-hosted WordPress over WordPress.com, particularly as Facebook has extended the functionality of its video player.

For each video you have uploaded to Facebook, you have an option to embed it in your blog.

When you click Embed this Video, you see a window pop up like this:

And then, when you’ve copied the code, you can just paste it into your WordPress blog post in the HTML editor,

so it looks like this:

Which is what I did below, and you see the results. I had not indicated any privacy protections on this video, so you should be able to see it. Please let me know if you can’t.

This is an Aase family classic, in which I discuss the ins and outs of our birdhouse project with my firstborn son. Jake demonstrates exceptional bravery in completing the conversation even after receiving a grave injury.

Christmas, The Little Mermaid and the Power of the Flip

SMUG has been observing our Christmas recess (although newer SMUGgles are certainly welcome to explore some of the existing curriculum) as the Chancellor’s family has been celebrating our Savior’s birth. The regular curriculum development will resume Monday.

We’re about to begin Day 3 of our Christmas gatherings, with Lisa’s side of the family joining us here at Old Main. Last night we were at my parents’ place with the Aase clan, and on Christmas night we had our six kids, our “adopted” son Jeff, and our granddaughter, Evelyn here to open presents. Here’s a picture of Evie and her Grandma Aase:

Evie’s Dad, my son-in-law Kyle, deserves a special mention, for many reasons. We’re glad he’s been brought into Rachel’s life (and therefore ours), and that he will be starting seminary classes next month. For SMUGgles, this relationship between Kyle and Rachel is an illustration of the power of social media, as they met through Facebook. So in some sense, Evelyn is here today because Mark Zuckerberg decided to start a social networking platform.

Kyle inadvertently demonstrated the power of another tool in social media, the Flip video camera, on Christmas night as Rachel unwrapped a gift — a Little Mermaid songbook — from her sister, Rebekah:

[youtube=http://www.youtube.com/watch?v=gqO2rBlCepM]

As I’ve said previously, one of the main benefits of the Flip is that you can always have it with you, and so therefore you are much less likely to miss capturing that priceless memory.

This is Exhibit A!

This video may yet make its way to Facebook, where Kyle can be tagged so that all of his 926 friends can see his musical expression. Somehow, I think Kyle’s brothers and sisters-in-law will take care of that. In the last couple of weeks, I’ve uploaded some video highlights of their youth directly to Facebook so their friends can see them. And because Facebook now defaults to sharing video with everyone (although it lets you limit who sees them), I think you SMUGgles can see them too (and I’d be interested in having you confirm in the comments below.)

Here’s one of my son, Jake, in which he shows immense bravery (at least for a few seconds) after suffering a foot injury, and another in which he displays an interest in botany.

Here’s Ruthie giving her newborn brother Joe “a swoppy kiss.”

And here are Ruthie and Bekah (but mostly Bekah) singing one Sunday morning before church.

It’s time now to go make and capture some more memories, as the Wacholz clan is about to arrive.

Merry Christmas to all of you from all of us!

Facebook 108: Photo Sharing and Tagging

Flickr is a fantastic photo-sharing community, but it’s not the biggest one.

Facebook is.

More than 10 billion photos have been uploaded to Facebook, and more than 30 million new photos are uploaded every day.

Flickr is great for sharing photos with the world, with people you don’t know. Facebook is for sharing photos with your friends.

And after all, for most people, aren’t your friends the people you want to see your pictures?

One of my first “Aha!” moments with Facebook came when my daughter Rebekah went to her high school Homecoming as a sophomore. Many of her classmates attended the same pre-Homecoming party, and everyone took pictures of everyone else, and uploaded them to Facebook, tagging their friends who appeared in the pictures. If there were 50 girls each taking 50 pictures, that’s 2500 photos from that party alone. I can’t imagine those girls moving to another social networking site and abandoning their Homecoming photos (and those from Prom and other high school events.)

And if the girls aren’t leaving, neither are the boys. I also wonder what impact Facebook is having on the high school yearbook business. How great will the demand be for these bound and printed keepsakes, when so many of kids’ high school memories are available online in Facebook?

But I digress. The point of this course is to show you how easy it is to upload photos to Facebook to share with friends, and how tagging lets them (and their friends) know that the photos are there. Here’s a quick video tutorial I did, using some photos from our preparation of “Old Main” for the Holiday Tour of Homes, a fundraiser for our local chapter of the American Red Cross:

[youtube=http://www.youtube.com/watch?v=V5VrFclyiCk]

Assignments:

Join Facebook if you haven’t previously. (Which would tell me you’ve skipped some of the earlier 100-level Facebook prerequisites, in which case you might want to go through Facebook 101 and 102.)
Upload a photo of yourself with an appropriate caption, to the SMUG Facebook group. Be sure to “tag” yourself so you see how the photo shows up in your minifeed and news feed.
Think about the implications of photo sharing and tagging in Facebook for social media projects you might want to start for your work-related or community organizations.

Patient Voice in Health Care

Today I’m participating in an event for patients, family members and health care professionals at Mayo Clinic in Rochester. It’s called “The Voice of the Patient in Harmony with Care: Safety Through Patient and Provider Partnerships.” My presentation, which I’m giving at 9:30 a.m. and 12:45 p.m., is entitled, “The Internet and Partnership Communication Opportunities of the Future.”

I’m embedding the slides from my presentation here, and including some key links below. I would appreciate any comments, questions or other feedback from the participants, and of course if any want to become SMUGgles, you’re completely welcome.

Here is our Mayo Clinic Podcasts blog, including the posts on POTS and Niemann-Pick Disease Type C.
Here is our Mayo Clinic page in Facebook, and the Organ Transplant group, as well as the Mayo Clinic-sponsored CarePages service.

Here is our Mayo Clinic YouTube channel, as well as one of the patient story videos from Rhonda King.

[youtube=http://www.youtube.com/watch?v=AFYiaMuZY4g]

This is the link, I believe, to the Long QT group on Yahoo that she mentioned.

Those who want to learn more about social media can enroll in SMUG, or just start with the Core Courses or the Facebook curriculum.

Please feel free to engage here in the comments, and discuss how these powerful tools could help meet important communication needs in the patient/provider relationship.