HR Executive Forum Web 2.0 Presentations

I had the pleasure on Thursday of presenting on Mayo Clinic’s social media activities at the HR Executive Forum in the Twin Cities. It was great to also hear from: 

 

  • Jacqueline Prescott, co-founder of Frank, a consulting firm helping organizations by focusing on the 2.0 mindset (Check out Biz Behind the Buzz)
  • Bethany Kinsella, BBY Digital Director and a key leader of the Web 2.0 revolution inside Best Buy;
  • Jim Emanuelson, VP of Information Systems Applications who leads a web-based mentoring program at Land O’Lakes

 

Because the Q&A portion of the event was somewhat truncated, I offered to post the presentations here and invite all the participants to share their questions, comments and ideas. Bethany, Jacqueline and Jim all graciously provided their presentations, which I uploaded to Slideshare.net. They are embedded below.

Please share your comments or questions for any of the presenters in the comments below. Hopefully we can have a good conversation about how to employ social media tools in your organizations.

Click the Read More link to view the presentations and share your comments.

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Welcome FIR Listeners!

Earlier this week I had the opportunity to do an interview with Shel Holtz for the For Immediate Release Interviews series.

You can hear the interview here.

I hope you’ll check out the Sharing Mayo Clinic blog, which we discussed in the interview. This earlier SMUG post has more background on all of our Mayo Clinic social media efforts, including Sharing Mayo Clinic.

If you are interested in becoming a SMUGgle, see the Enroll Now page.

Social Media 111: Video Sharing with Vimeo

YouTube is by far the most popular video sharing site in the  known universe. That doesn’t mean it’s the best one, but only that it’s one you can’t afford to ignore if you want your video to have the best chance of being seen.

Until SMUG moved to its self-hosted home, our video player options were limited, because wordpress.com essentially allows YouTube and not much else. You can’t embed a flash widget, which is what most video players are.

Now we have choices, and one I started exploring last night was Vimeo.

Here’s a bit of a review.

Continue reading “Social Media 111: Video Sharing with Vimeo”

Andy Knows Word of Mouth

Andy Sernovitz from the Blog Council understands word of mouth better than almost anyone in business today.

He recently sent a gift to say thanks for participating in BlogWell. He knows that if you send someone a pound of candy, they’re likely to appreciate it. If you send two pounds, they’ll tell their office mates and share the candy.

But if you send a three-pound bag of M&M’s they’ll do a blog post with a photo.

Or at least I will.

SMUGgle Testimonials

It’s immensely satisfying for me when SMUGgles take the plunge and start a blog or a podcast, or launch a Facebook page for their organizations. Makes it all worthwhile.

And when they decide to say nice things about SMUG in one of their first posts, it’s even better!

In My Social Media Communications Compendium, which she started on Saturday, Nancy Pricer says she’s “feeling SMUG,” and here’s an excerpt.

For years I have been an active participant in several listservs relating to my job. Last fall an e-mail sent out by Roger Johnson of Newswise mentioned Lee Aase, the manager for Syndications and Social Media at Mayo Clinic.

In the e-mail, he promoted a place for PR folks to learn the social media landscape. Lee had created his own university, Social Media University, Global (SMUG), and named himself the chancellor. Students are called SMUGgles.

For months I had been trying to get a handle of the social media landscape, but was overwhelmed by various outlets, technologies, my full time job (and commute), two teenagers (they are really very good though), a loving husband, housework–you get the idea. I could not seem to take a chunk of time all at once and break the learning down piece by piece.

When I went to the SMUG Web site, I was impressed with the organization. Lee breaks it down in to categories like, Blogging 101, Blogging 102, Twitter 101, etc.

It was just what I needed to get going.

I’m  not exactly fishing for compliments, but I certainly appreciate them. If you, like Nancy, would like to help spread the word about SMUG, you could:

  1. Write a blog post about your experience (and maybe even start a blog so you have a place to do it!)
  2. Pass along some of your favorite courses to your friends using the ShareThis button at the bottom of each post. You may, for instance, decide to send the SMUG Super Bowl ad to your friends or Tweet about it.
  3. Write a recommendation on LinkedIn.
  4. Tell your SMUG story in the comments on this post.

OK, so maybe I am fishing for compliments.

But I’ll at least rationalize it somewhat by pointing out that Nancy is happily blogging today and has established a Facebook fan page for the university where she works (a real-life one, not a virtual university like SMUG) because Roger Johnson took the time to recommend SMUG to those on his email listserv.

If you know people who might appreciate the opportunity to systematically learn about social media tools like blogs, Twitter, Facebook, podcasting, YouTube and whatever comes next, I hope you’ll do like Roger (and now Nancy) and turn them on to SMUG.