RAQ: Would you do a video about why PR and marketing pros need an iPhone?

At the #mayoragan09 conference earlier this week I participated in a “30 ideas in 30 minutes” panel, which was intended to provide rapid-fire, practical applications and next steps to take for people interested in incorporating social media into their health care work.

My first tip (after the obligatory “Get a Flip”), was:

Get an iPhone.

I suppose I shouldn’t have been, but I was somewhat surprised at the murmur that comment created. And in the Q&A session, I got this request:

“Could you upload a Flip video about why I should get an iPhone, so I can use it to make the case with my boss?”

My other tips, two of which require some expenditure and others that are free:

  • Get a Flip video camera (or something similar.) Cost is $150-$230 MSRP, but you can get them cheaper.
  • Join Audible.com, which is an audio “book of the month” club. Listen to any books you can find from Clayton Christensen, Malcolm Gladwell, or Patrick Lencioni. And of course get Chris Anderson’s book, Free: The Future of a Radical Price, for free. Cost is about $15/month.
  • Get the “Bump” application for iPhone, which lets you exchange contact info with other iPhone users with a fist bump. Free.
  • Create a blog as a “dark site” for crisis communications. Use wordpress.com to create a private blog, which you can make public should a crisis arise. That could save you 15 minutes or so in setting up a way to communicate broadly via the Web, which in a crisis could be precious time savings. Free on WordPress.com.

If you do anything at all in continuing education for your professional growth, you may spend $1,000 or more for conference registrations, plus travel expenses.

How sad would it be to pay for a conference registration to learn about social media tools, and then to not spend the relatively smaller amount it takes to get hands-on experience?

And of course, do take advantage of the free tools as well, including enrolling in SMUG (join the Facebook group, follow the Chancellor on Twitter, and subscribe to the RSS feed).

See Aaron Hughling’s take-aways from the conference, as well as Holly Potter’s.

I hope this helps you make the case for your smartphone, whether that’s with your employer, your spouse or to help you convince yourself.

RAQ: Should I upgrade my iPhone instead of getting a Flip?

Here’s a recent question from Mara Herschbach in the SMUG Facebook group:

Hi Lee! Love the Keynote this morning you did for Life Science Alley. One question, would you go Flip Camera over the new iPhone 3Gs? I have an iPhone 3G and was not planning to upgrade, but if the cost is similar and I did not have to carry another gadget…

Thanks again for all the info. Looking forward to checking out SMUG.

Here’s my answer:

I think the one reason for concern about iPhone 3Gs video would be whether you can use it with a tripod. Keeping the camera steady is extremely important, and you can’t do that without a tripod, no matter how steady you think you are. So unless you can use the iPhone with a tripod, I still think you need some other kind of camera, whether it’s a Flip or something else.

I’m going to be taking my daughter to the Apple store tomorrow to get her a MacBook Pro as she goes off to college, and I will ask there about whether Apple has a tripod option for the iPhone 3Gs. If not, I think that still means if you want to use video professionally within your blogs or YouTube channel, you need another video camera – whether it’s a Flip or something else.

Does anyone else know whether there is a tripod option for the iPhone 3Gs?

Twitter 107: Twitter Clients for iPhone

I had originally planned to do this post in the Twitter curriculum to examine the various options for iPhone Twitter clients. Then I got the idea of the Chancellor’s Choice awards, and presented the coveted prize to Tweetie.

So check out that post for an overview of clients and features, but if you want a free client for Twitter, just to get started, I had a good experience with the free version of Twitterific.

So this post is mostly housekeeping, to fill out the proposed Twitter curriculum.

Chancellor’s Choice Award: iPhone 3G

This won’t be a surprise to anyone, but the first Chancellor’s Choice award, in the category of Smart Phones, goes to the Apple iPhone 3G.

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I formerly used a Blackberry (and liked it), but was blown away by the iPhone. And since at least one of the future Chancellor’s Choice winners is an iPhone application, I can’t hardly give that without also honoring the platform that made it possible.

Here are the Top 10 Things I Love about My iPhone (and since Chancellor’s Choice awards go only to products that cost money, some of the free applications for iPhone are mentioned here):

  1. Easy sync with Outlook email and calendar. It’s just flawless. When a new meeting is added to my work calendar, it shows up on my iPhone calendar. And when I add an appointment on my iPhone, it syncs back to Outlook.
  2. Mail folder structure matches my Outlook folders. I can read and delete emails in batches when I’m on the go, and when I get back to my laptop, the ones I deleted from my iPhone aren’t in Outlook either.
  3. Built-in iPod is elegant. If I get a call while listening to music, the sound fades automatically while I answer and talk on the phone, then resumes (again with gradual volume increase) exactly where I was.
  4. Maps program and location services provide a usable GPS system. Garmin on a budget, without turn-by-turn audible directions. But I’ve used it to find my way in unfamiliar surroundings.
  5. The Facebook application. Great way to upload photos to Facebook from the built-in camera.
  6. Did I mention the camera? It’s not super-high resolution, but it’s decent. And it syncs nicely with iPhoto and connects with Facebook, Twitter, WordPress or other applications.
  7. Did I mention the WordPress application? That’s really slick, too. Great to be able to do photo blog posts on the go. 
  8. The Calculator app is excellent. When you hold the iPhone vertically it’s a standard four-function calculator. When you rotate to landscape mode, it becomes a scientific calculator with trigonometry functions. No need to remember SOHCAHTOA.
  9. You can do SMS texting while on a phone call when using the earbuds that come with your iPhone. Try that with a regular phone.
  10. Even though I often don’t use the 3G connection to save battery life, when I do turn it on the speed boost for applications that access the Web is impressive.

Unlike every other Chancellor’s Choice winner, the iPhone isn’t cheap. But I still believe it’s an excellent value, particularly since it provides a platform for lots of other innovations. The minimum price is $199 to $299, plus a two-year service contract with AT&T. I recommend the 16 GB version, because it only adds about $4 a month to the overall cost, but I’ve never wished I had less memory. But if the 8GB is all you can afford, go for it. 

What other free iPhone applications do you like? Or what other paid applications would you nominate for the Chancellor’s Choice recognition?

Is SxSW Swamping TwitPic? Or is TwitPic just Unreliable?

Until yesterday, my experience with TwitPic had been quite good. If you’re not familiar, TwitPic is a utility that lets you upload pictures from your iPhone (if it’s available for Blackberry, please let me know) to Twitter using clients like Twitterific or Twittelator, and publish a link to the photo as part of your tweet. TwitPic was profiled in Twitter 121.

For example, it worked well on Saturday when I attended the Austin boys’ section semifinal basketball game at Rochester’s Mayo Civic Center, and uploaded a picture just after the game started. Here was my tweet:

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And the photo was just as I had expected.

But yesterday I experienced something, as Monty Python would say, “completely different.”

I snapped a picture of a slide from presentation I was watching, and uploaded it with this tweet:

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Let’s just say the photo my Tweeps saw when they clicked the link wasn’t what I had uploaded.  (The second time it worked.)

A similar thing happened a bit later when I took a photo of a a former colleague during our dinner:

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Here was the photo that showed up:

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That picture doesn’t look anything like Chris! And it gives the impression that he was having digestive difficulties. 😉

I’ve heard that all the iPhone users at South by Southwest (SxSW) 2009 have overwhelmed the network capacity at the location with their TweetingDo you think this might have had anything to do with the TwitPic failures I experienced yesterday? That maybe lots of pictures were being uploaded at once, and somehow the links got switched? Have you had any problems with TwitPic?

I know that based on this experience I’m going to be extremely reluctant to upload work-related photos to TwitPic, until I find out what caused this problem and what has been done to resolve it. If you can’t trust that the photo you’re uploading will be the one linked in your Tweet, how can you use TwitPic?

TwitPic = FAIL